The success of any business relies on the ability to effectively manage its financial resources. In the case of Software as a Service (SaaS) companies, tracking actual profit and loss versus the budget is the foundation of cash forecasting. Let’s take a deeper look at the differences between actual profit and loss and budget in SaaS companies, exploring the factors that contribute to accurate financial forecasting. Defining Actual Profit and Loss and Budget Actual profit and loss (P&L) refers to the financial statement that tracks the revenue, expenses, and net income or loss of a company over a specific [...]
You receive amazing feedback on your business plan, raised your first round of funding, and launched your product. But wait … why isn’t your business growing at the rate you expected?
This can be discouraging, and it’s a common trap we see. We call it the “field of dreams trap.”